One of the easiest ways to generate free traffic and get your pages indexed in the search engines is to install a blog on your website and post unique quality content on a regular basis to create a loyal following of readers.
For those who don't know, the actual term is a web log and it was shortened to just plain blog. You may have noticed on some blogs you browse that the owner posts regular snippets of information about the latest news around the world. Its basically an online opinion column or news piece that is written in a journal format.
Blogs have evolved from just another person posting their thoughts online to an important and vast source of information. The contents of blogs can be in the form of news, commentary, information, and samples of the unusual and insane, but most of all they are popular. This is a great opportunity to showcase what is going on in your business and to get people involved in what you do.
Generating traffic is the main reason that you post new content on your blog. Visitors will become attached to reading your blog (as long as its interesting) and they will surf their way back to your website on a regular basis. If you want to improve your search engine rankings a blog is a great way to get listed quickly and any new pages are usually indexed within several hours of first appearing.
One of the problems with many websites is that they don't have a regular update on them to keep people coming back. If you have a blog and your potential customer base enjoy it they can translate into sales when the right opportunity comes along. Whenever you can start to build a relationship (as informal as this might be) you are going to draw your prospects one step closer to driving your sales higher.
Having visitors come back to your website everyday to read your blog is something that is very satisfying. A regular post in an ongoing saga or always having something interesting to say is a great way to generate free traffic. Some blogs are interactive (like forums) and allow the reader to comment on the daily post. Getting people involved in your website gives visitors a feeling of ownership and can result in a boost of sales and subscribers.
Once you start to develop a following for your blog you will build rapport and gain credibility with the masses of web surfers out there. Credibility will translate into higher response rates and more sales. If your visitors can identify with you the chances of making a sale are dramatically higher.
Another benefit of a blog is that you can keep people updated on things like pricing or special promotions that you might have spur of the moment. Most blogs are simple HTML pages with whatever you want to say on them. There is nothing technical about it so it doesn't take a great deal of time to create new posts or update them.
You can quickly and easily start a new blog for free and type until your heart's content. If you don't have a website you can set up a blog for free with a service such as Blogger which will host it for you, but if you want complete control you should install a blog on your own website using a script such as Word Press.
A blog is only as good as you make it and the success of your blog is measured by the number of people who keep coming back to read it. Make it interesting and offer value to your potential customers through quality information, interesting reports, or an ongoing story that people just can't turn their back on. Keep them coming back with intelligent and applicable content.
Keep it focused. One of the biggest mistakes by bloggers is trying to be an expert on everything under the sun. Focus on what you are knowledgeable about and stick with that for a while and build some credibility. Cater to your target audience by keeping your articles on topic and you will build a loyal following of readers who will keep visiting.
If you keep your blog to a specific topic you can also tailor it to boom in the search engines as well. This is one of the best ways to send free targeted traffic to your website. If someone types in a keyword that comes up often in your blog there is a greater chance they could end up at your website because of your rankings in the search engines.
A blog is a great way to generate repeat traffic for your website. Its also a way to build relationships with your potential customers so they can feel comfortable buying from you. If you have the urge to write and you want to keep people up to date with news about what is going on in your business a blog is a great way to do it.
To see an example of a blog using the Word Press script just go here: http://www.marketingoasis.com/blog/
This article was written by Simon Akers who is the editor of the Marketing Oasis newsletter, a free internet marketing ezine packed with tips to help you succeed and increase your profits: http://www.MarketingOasis.com
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